Our Mission

We exist with the goal of ending human trafficking globally. Our purpose is to raise money for those rescuing and rehabilitating the victims of human trafficking as well changing culture and laws around the world. Proceeds of Set Them Free Off Road supports the rescue and rehabilitation of human trafficking victims.

Who Are We?

Set Them Free, Inc. is a non-profit fund raising organization created for the purpose of funding the rescue and rehabilitation of victims of human trafficking. Our mission is simply, “Set the victims of human trafficking free.” We exist with the goal of ending human trafficking globally. Our purpose is to raise money for those rescuing and rehabilitating the victims of human trafficking as well changing culture and laws around the world.

How Do We Do This?

  • We awaken thousands to the perils of modern day slavery and fund the rescue, care and rehabilitation of victims of it’s violence
  • We partner with freedom organizations to set slavery captives free, provide healing homes, and change global legislation of human trafficking practices
  • We restore hope in the hearts of victims of human violence through the provisions of rescue and safe homes

Our Founders

GIANNI VECCHIARELLI
GIANNI VECCHIARELLICO-FOUNDER
Everything Gianni does is measured by the filter of saving or preserving lives. An international Product Manager by occupation, Gianni enjoys traveling by plane and by jeep. He builds jeeps by scratch and enjoys hunting on the weekends. Gianni, Betsey and their children can often be found hiking the Castle Rock incline or cheering on the Broncos.
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BETSEY VECCHIARELLI
BETSEY VECCHIARELLICO-FOUNDER
Betsey’s passion to see the ‘sex for sale’ industry abolished stems from a dream she had in 2004 while at the International House of Prayer in Kansas City. Set Them Free, Inc was born as a direct response from this dream and Betsey loves that Set Them Free plays a part in an abolition movement similar to that of the day of Abraham Lincoln. By day, Betsey plays the part of an IT Project Manager for a SAAS company in South Denver. She is a loving wife, playful Mommy, and DIY wannabe. She and her husband, Gianni, live in Castle Rock, CO with their energetic son, beautiful daughter, and sweet black lab.
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Our Story

In 2010, Gianni and Betsey found themselves at a crossroads.  They  were both working corporate jobs, striving to secure a rhythm in schedule as we prepared to start a family.  Gianni’s job required four or five trips to China each year and for him, this is where it all started.  One evening, after a long day of meetings and factory visits, out of respect his colleagues planned a Chinese cultural experience for the US team.  The evening included dinner, foot massages, and karaoke (female companion included).  Four young girls ran the private karaoke room as if they had been entertaining gentlemen for years…they probably had.  But Gianni could see it in their eyes.  A cry for rescue.  Immediately, Gianni was confronted with a decision at the end of the night.  Either take his escort back to his hotel room or leave the young girl to the fate of the sex for sale industry.  Neither seemed like an option.

Betsey’s story began during a dream she had in 2004.  In the dream, she saw herself sitting next to God in heaven.  From the right side of the room, a man wheeled in an old circus cage on wheels.  It looked a lot like the lion cages on those old boxes of animal crackers she used to love as a kid.  God looked over at her, pointed and said, “Set Them Free.”  She walked down the steps from where they were sitting and saw that the animals she expected to be in the cage weren’t animals at all.  Four little girls dressed in mini skirts, fish net tights, and halter-tops looked out at me in terror.  Their faces were painted with bright, tacky makeup to hide their scars.  Saddened, she reached for the cage door to set them free and discovered that there was no lock!  These girls were free indeed!

Together, Gianni and Betsey were at a crossroads.  Their small monthly donation to their favorite NGO just wasn’t cutting it.  They HAD to do more.  They HAD to see rescue, healing, and justice brought to the little girl who is held captive on that dirty mattress.  “There’s really nothing special about us.  We’re probably a lot like you.  Real people who are passionate about seeing children be children”, shares Betsey. They love to meet new people over a good burger (and Betsey will probably use a coupon for it).  They have a good time rock crawling, hiking, and hosting BBQs and in the midst of it all they live to see justice for the oppressed, especially when it’s a child.

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